Maybe you know a little something about diamonds, maybe not. In any event, chances are she may know more than you do. So get some information. Then you can impress her with your knowledge, as well as with the diamond you bought.
| TO KNOW DIAMONDS IS TO KNOW HER |
Find out what she has her heart set on. Try browsing with her, window shopping, watching her reactions to other women's jewellery. Go by body language, not just by what she says. The simplicity of a diamond solitaire is irresistible to many women. This can make shopping easier for you, allowing you to focus on the beauty of the stone. She may find a solitaire necklace or solitaire ear studs beautifully classic, yet wearable every day. On the other hand, if it's an anniversary you're celebrating, there's nothing quite like a Diamond Anniversary Band for the 10th anniversary, or an exceptional 25th Anniversary Diamond.
| LIKE PEOPLE, NO TWO DIAMONDS ARE ALIKE |
Formed in the earth millions of years ago, diamonds are found in the most remote corners of the world. De Beers, the worlds largest diamond company, sorts rough diamonds into over 5000 grades before they go on to be cut and polished. So be sure you know what you're buying. Two diamonds of the same size may vary widely in quality. And if a price looks too good to be true, it probably is.
| MAYBE GRANDIS JEWELLERS IS A MAN'S BEST FRIEND. |
You want a diamond you can be proud of. So don't be attracted to a jeweller just because of "bargain prices". Find someone you can trust. Ask questions. Ask friends who've gone through it. Ask why two diamonds that look the same are priced differently. At Grandis Jewellers, we have been buying and selling quality diamonds since 1895! Less than 5% of the diamonds we see will pass our quality standards! We'll show you how to determine quality and value using four characteristics called "THE 4C's". They are; CUT, not the same as shape, but refers to the way the facets, or flat surfaces, are angled. A better cut offers more brilliance. Colour, actually, close to no Colour is rarest. CLARITY, the fewer natural marks, or "inclusions" the better. CARAT WEIGHT, the larger the diamond, usually the more rare. Remember, the more you know, the more confident you can be in buying a diamond you'll always be proud of.
| COMPROMISE NOW? WHERE'S YOU'RE HEART? |
Go for diamonds beyond her wildest dreams. Go for something that reflects how you really feel. You want nothing less than a diamond as beautiful as that totally perplexing creature who will wear it.
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